40% on sunglasses, "you have to have them right there"

60% on regular glasses. delay is 1 week to 6 weeks depending on the shape of glasses.

Criterias that are important :

• Price ;
• Advice ;
• Inventory level (he has 5 months of CA right now).

Criterias that are not important :

• Lead time (he thinks, I'm challenging that)

Typical margin : 30% of final price.