30% on sunglasses, "you have to have them right there"

70% on regular glasses. delay is 2 week to 9 weeks depending on the shape of glasses.

Criterias that are important :

• Price ;
• Advice ;
• Lead time
• Inventory level (he has 7 months of CA right now).

Criterias that are not important :

Typical margin : 30% of final price.